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Callia Web

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Branding Process

Design is not a commodity!

All our customers and all our projects are unique, which means our approach and design solutions are tailored specifically for you.


Brand discovery

Discovery

Our branding process starts with a discovery meeting where we explore and establish the values and attributes that best represent your organisation, and what makes you unique. We will also gather your thoughts and opinions on the formats and visuals you want us to develop into your logo and identity.

We will also discuss and define any additional digital and print media assets you may need.

Deliverables

  • A clearly defined brief
brand design

Design

From the information we have gathered we then start the design process. Initial concepts are created, refined, and gradually narrowed down through an iterative process to a final design you are happy with. 

Deliverables

  • Finalised concept design(s)
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brand delivery

Asset delivery

Your logo is your identity, and as such, we design variations that can be used across a range of different digital and printed media.

If you have opted for our fuller digital brand we will also provide you with a range of assets including pictorial marks, avatars, favicons, templates, print media, and anything else that was defined in our discovery session. These will all be packaged up to use for a consistent brand experience.

Deliverables

  • A final design package
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Brand guidelines

Style and brand guidelines

Along with your packaged assets we also provide guideline documentation to help you achieve a consistent brand experience. We produce a style guide for the mini brand, providing you with all the details (colours, typography, and image use) you need to deliver communications cohesively with your audience.

We provide brand guidelines for those who have opted for our digital brand solution. This document contains comprehensive guidance and examples of logo usage, colour palette, typography, images, graphic use, avatars and pictorial icons, UI elements, and tone.

Deliverables

  • style or brand guidelines
View toolkit and website process

Happy Customers…

Lisa Ives

Being an Osteopath and not an IT wizard, I approached Jo at Callia Web to see what she could do to help me relaunch a brand new website to coincide with my osteopathic clinic relocation from Basingstoke to Hungerford. I was so impressed with how everything was set out and expected timescales. Their aftercare (which is hugely important for someone who isn’t computer orientated) is there if you need them. Or if you want more help that’s also available. Jo and Leeann have made a transition seamless, I’m so pleased – thanks guys 🙂

Lisa IvesLisa Ives Osteopathyhttps://www.lisaivesosteopathy.co.uk/

Jacqui Lofthouse

I was so incredibly impressed with the work that Callia Web did for me, designing my website. They were extremely professional throughout the journey of design and development. In particular, they listened carefully to the brief and produced an absolutely stunning and unique design, then kept me informed every step of the way, ensuring that each part of the journey was completed on time and to plan. Leeann’s design was so beautiful and Jo is a technical wizard! I also love the fact that Callia Web gave me all the tools I need to keep this beautiful website up to date myself – whilst keeping the design consistent. I’m a client for their ongoing web maintenance service too which is invaluable. I now have exactly the website I dreamed of and couldn’t be more delighted!

Jacqui LofthouseAuthor & Coachhttps://jacquilofthouse.com/

It was a pleasure working with Callia Web and we are delighted with our fantastic new website. The team were organised and proactive, kept us up to date with progress and came up with some excellent design ideas and solutions which were beyond our expectations. We would very happily work with Callia Web in the future and would recommend them to anyone looking to update or redesign their website.

Dr. Janine KavanaghGeohub Liverpoolhttps://geohubliverpool.org.uk/

View all testimonials
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Ready to take your project to the next step?

Give us a call, we’re here to discuss what your project needs.

Let’s get started

Contact us

Telephone: 01672 666001 / 666002

Email: hello@calliaweb.co.uk

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Company number: 08316519

VAT number: GB204336250

Registered address: Bowman House, Royal Wootton Bassett, Wiltshire, SN4 7DB

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