What We Did
Combined with her rebrand from Pink Spider to Jackie Dyble Copywriting Services, the new website pushed Jackie and her value message to the fore.
We designed and built the website based on StudioPress’ Remobile Theme for the Genesis Framework. As this theme leant itself well to Jackie's needs, it meant that we were able to focus on implementing backend customisations – such as custom fields and custom page templates – to improve the ease of use of her new website.
Other Credits
Logo Design by Silkin Tan Creative
The Brief
With over 20 years' experience, Jackie Dyble knows a thing or two about the power of marketing.
Jackie had been operating under the brand Pink Spider for several years when she approached us. She had increasingly grown aware that people were hiring her, not Pink Spider.
In addition, her previous website was outdated. This was preventing her from blogging on her own website – a key way of attracting more business as a professional writer.
Jackie wanted to convey a clear simple message and to present testimonials from existing clients to potential leads.
Client Feedback
Jo and Ben made setting up my new website a breeze. They were super-efficient and knowledgeable, and gave clear direction for each stage of the process. They came up with a great design and I'm really happy with the result. Thank you!
Copywriting Services
"When we decided to create the Cambridge Food Collective, I spoke to a number of web developers but I have a long term relationship with Callia Web that drew me back for a number of reasons. Jo and her team are creative, flexible and want to get under the skin of the idea to really make the site look and function beautifully. They have a can do attitude and I was able to bounce ideas off the wall with them till we found the best design we wanted.
"The team were proactive in sourcing ideas, creating design layouts and implementing the functionality we wanted.
"I know that we would get value for money by working with Jo. Finding out that we are a finalist in the Cambridgeshire digital awards, as well as all the wonderful feedback we have had from site visitors on the design and ease of use of the site, has been great to hear.
"We feel we have got a site to be proud of. Jo knows me well enough to know that when I am ready to start tinkering on it, she will be called on to help again!" Nazima Pathan - The Cambridge Food Collective - December 2016
