What We Did
Combined with her rebrand from Pink Spider to Jackie Dyble Copywriting Services, the new website pushed Jackie and her value message to the fore.
We designed and built the website based on StudioPress’ Remobile Theme for the Genesis Framework. As this theme leant itself well to Jackie's needs, it meant that we were able to focus on implementing backend customisations – such as custom fields and custom page templates – to improve the ease of use of her new website.
Other Credits
Logo Design by Silkin Tan Creative
The Brief
With over 20 years' experience, Jackie Dyble knows a thing or two about the power of marketing.
Jackie had been operating under the brand Pink Spider for several years when she approached us. She had increasingly grown aware that people were hiring her, not Pink Spider.
In addition, her previous website was outdated. This was preventing her from blogging on her own website – a key way of attracting more business as a professional writer.
Jackie wanted to convey a clear simple message and to present testimonials from existing clients to potential leads.
Client Feedback
Jo and Ben made setting up my new website a breeze. They were super-efficient and knowledgeable, and gave clear direction for each stage of the process. They came up with a great design and I'm really happy with the result. Thank you!
Copywriting Services
"What a refreshing and rewarding experience it has been working with Callia Web. Having been traumatised by another web company for an upgrade to our old website, I had considerable anxieties at approaching yet another web company to get rid of the awful site I’d been left with. I was looking for a complete redesign and also wanted to find a way to simplify the navigation.
"What a joy to find a small friendly company who actually listened to me and understood what was needed. The great ideas, the brilliant design and all explained in layman’s terms, made the whole experience enjoyable and rewarding. Jo and Leeann put in a lot of great work and all of us at Wrightstyle are delighted with the results. They’ve also given a couple of us the training we needed so that we can now add posts, pictures and newsletters with confidence. I can highly recommend them to sort out your website too." Jane Embury -