What We Did
As a blogger Karen spends a huge amount of time traveling and developing recipes, so with limited time it was decided that we'd refresh her website with our time and budget friendly 'Quick Launch' package.
We coordinated the time in our diaries for the theme refresh ensuring it was convenient for Karen to be available (remotely as Karen lives in North Wales ) to oversee and answer any questions. Ahead of this, we had a planning meeting via Skype where we discussed and selected the new StudioPress theme Brunch Pro, and talked Karen through the process and any details or content needed for the project.
On the day we made a back-up of Karen's existing website and started the process of uploading the new theme and any recommended plugins required for the set-up. Once the theme was in place we spent time configuring the widget areas, regularly communicating with Karen about what content she wanted to feature and where. We also added in her new book details and created a page for it. Time was also spent configuring the recipe index page, and de-cluttering the sidebar and footer from heavy widgets that were adding to increased page size and download speed.
Finally, once everything was in place we spent time resizing all the featured images (to work with the new theme) and customised the colours and fonts to work with the branding of Karen's new book. We also created a new header for Karen, using the images and colours from her book.
Other Credits
Linocut designs by Callie Jones
The Brief
Well renowned food and travel writer Karen Burns-Booth has been an existing client for many years with her award winning blog Lavender and Lovage (currently number 5 in the Top 100 Foodies ratings). With the imminent publication of her latest book 'Lavender and Lovage' she wanted to refresh her website with a new theme and colour palette that were in-keeping with her book.
Client Feedback
Leeann and Jo really are the best in the business, which is why I have been using Callia Web for the last five to six years.
Great competitive prices to suit all budgets, with friendly and professional expertise.
I am DELIGHTED with my new look and was happy to follow Leeann and Jo's excellent advice and suggestions. Thank you so much again.
Lavender and Lovage
"When we decided to create the Cambridge Food Collective, I spoke to a number of web developers but I have a long term relationship with Callia Web that drew me back for a number of reasons. Jo and her team are creative, flexible and want to get under the skin of the idea to really make the site look and function beautifully. They have a can do attitude and I was able to bounce ideas off the wall with them till we found the best design we wanted.
"The team were proactive in sourcing ideas, creating design layouts and implementing the functionality we wanted.
"I know that we would get value for money by working with Jo. Finding out that we are a finalist in the Cambridgeshire digital awards, as well as all the wonderful feedback we have had from site visitors on the design and ease of use of the site, has been great to hear.
"We feel we have got a site to be proud of. Jo knows me well enough to know that when I am ready to start tinkering on it, she will be called on to help again!" Nazima Pathan - The Cambridge Food Collective - December 2016
