Food professionals have a lot on their plate like catering assignments, writing cookery books, running pop-ups and giving cookery demonstrations. This means that keeping their blogs updated with posts can get pushed right down the list of things to do. Then their much-loved blog starts to get neglected and visitors to their website start to dwindle…
Don’t let that that happen to you.
Help is at hand with our Food Writing services. We provide editorial support to whip your content into shape, all the way up to complete food blog management. We can:
- Write blog posts based on your initial notes and ideas
- Develop a content strategy and write the content for you
- Recipe development with your brand’s products including styled photos
- Blog post promotion on your social media accounts, hooking up with relevant linkies, replying to comments on your posts, and submitting posts to TasteSpotting or FoodGawker
- Social media strategy and support
- Blogger outreach for brands
Depending on your needs we’ll develop a bespoke package of support for you.
Food Writing Case Studies
Here are two professional foodies we’re already helping and what we do for them…
A busy and successful food writer with a beautiful blog, large social media following and author of Polish cookbook Wild Honey & Rye, .
Ren got Callia Web on board to create blog posts, email newsletters and manage aspects of her social media to lighten her load, so she has more time to dedicate to writing and promoting her cookbook, creating videos and developing recipes.
When Ren has a back-log of material, Callia Web works up drafts of pre-agreed posts and once published promotes them on social media. With a wealth of content on her website, we pull together themed posts that make the most of her beautiful material, as well as creating new posts all carefully written according to her own brief.
Callia Web worked with Ren to create a document profiling her preferences and trusted sources. The team now contributes to two of her social media channels by creating content according to her brief that fits her story and continues to build on her significant digital following. This compliments the live involvement she still maintains with her social media channels, but always means she has fresh and relevant content in her feed, no matter how busy she gets.
I’ve had some support with content planning with Katie and she has been brilliant, helping me with my social media marketing and with general blog and content promotion. As an established blogger herself, Katie is perfectly placed to understand social media requirements and does so from a place of relishing being able to provide support when it is needed. Having some of my social media content planned out and managed has meant that my content-sharing has been more consistent, and it has freed up more of my time to allow me to focus on pitching and gaining commissions. Katie’s support has been invaluable.
Rachel works as a private chef who is in constant demand, hosting dinner parties in luxury chalets, shooting lodges, company headquarters and private villas all over the world, as well as catering for weddings and events closer to home in the Cotswolds.
Finding time to write and create blog posts was proving a challenge, so Rachel drafted in Callia Web’s food writing team to lighten the load.
Rachel decides what she wants to blog about at the beginning of each month and fixes the subject with the Callia Web team. We set a deadline to obtain the content for the blog post to help support Rachel juggle her busy workload. Katie then turns the copy into a more fleshed out blog post, edits the recipe and images before sending the final draft to Rachel to sign off and publish.
I’m so excited to be working with Callia Web for help and support with my blog. Every month Katie works her magic and turns my rather mediocre text and less than brilliant photography into works of art. My website now has up to date blogs and exciting pictures to invite readers in to try my recipes, I really appreciate all the practical help and encouragement – I regularly forget to write the content and Katie’s gentle reminders and ability to turn it around so quickly is a reflection of Callia Web’s friendly professional attitude and I would highly recommend them.