I started my web development and technical support business in August 2011. I traded as a sole trader under the name Magenta Sky Solutions.
However in 2012 someone else registered Magenta Sky Solutions as a limited company for their business.
Whilst they didn’t ask me to rebrand and I could have continued to trade under the name as our businesses are in different sectors, there was already some confusion. Mainly I kept getting phone calls and emails for the other business because I had a website, and at the top of Google for the search term “Magenta Sky Solutions”.
This lead me down the path of rebranding and I also wanted to register my business as a limited company.
Hence the new name “Callia Web Ltd”.
Callia means “beautiful voice”.
I hope you like it.