What does this time of year mean to you and how can you make your content really speak to your blog readers and website visitors? Here are few suggestions:
Vibrant colour
Autumnal displays are simply glorious, especially in the area of Wiltshire where we are based near the ancient forest of Savernake. We love the way that photographer Anita Austvika, based in Latvia, has curated her images at Unsplash. Sometimes all you need to create interest is a simple update to your brand assets. You can also consider looking at social media banners, located near your profile picture in apps such as Facebook and Twitter. A short time spent on these or giving your artwork a seasonal theme will keep everything looking fresh. Here’s some interesting advice on trends for 2020 from colour experts Coloro to inspire you. We really like the mint green hue which they say “embodies a forward-thinking mood and an almost utopian optimism!”
Recipes to revive
As the weather turns cooler we’re starting to crave a different kind of cuisine. It’s been noticeable how many of our food blog clients have been busy posting new recipes to Twitter daily. It’s all delicious comfort food at the moment, often making the most of seasonal produce. We can’t wait to see what the creative offerings around Christmas time will be. Maybe a review on your blog of a particular product will help guide your regular followers and bring in a few more? Bintu, who likes to deliver healthy and timesaving recipes on her blog Recipes from a Pantry, regularly tests the equipment she uses. We’ve been messaging her about the merits of an air fryer, a gadget that seems capable of cooking everything; how did we ever function without one?
Getting organised
We instinctively adopt a different pace at this time of year in response to the days drawing in. For us it’s a sudden desire to locate slippers and thermal layers. Perhaps we should all consider taking a digital sabbatical and review our goals, looking ahead to 2020? Providing your subscribers with checklists, reminders and other organisational tools is a great way to give back and also encourages regular visits to your website.
Festivities – a survival guide
There are plenty of key calendar events just about to arrive – Halloween and Guy Fawkes, and the Christmas count down has well and truly begun. Here at Callia Web, we’re asking the less obvious questions, seeking to take a sensitive approach. Might it be an idea to acknowledge that not all is consumer-driven and look instead at aspects such as welfare and wellbeing? Lifestyle articles with advice on how to cope at times such as the holiday season are especially relevant and could be just the kind of gift you offer to show your gratitude to loyal followers.
The page from Forever Hounds Trust about how to help your pets cope with loud fireworks is an excellent example of sound seasonal advice. Even in this era of high-speed scrolling and short attention spans, it’s important to remember the importance of community for our health, as outlined in this wonderfully positive post by the Age-Well Project.
We’d love to hear your thoughts on this topic of seasonal posts.
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Alan Rankin
Thanks for this thoughtful and interesting post.