What We Did
As Jacqui needed some branding and was creating her new website from scratch, she opted for our 'Go-Pro Design' package. We created an identity for Jacqui which included a logo and a set of digital assets so she could promote her new brand across different platforms.
Our discovery and definition process included information architecture, wireframes, full-colour designs, and functionality specifications. We also helped Jacqui to develop user journeys and design her content and call-to-actions to fulfill her business needs.
Jacqui’s new website was built using the WordPress block editor and Genesis Framework, allowing powerful flexibility and customisation. Other features of her website included custom post types for her books, reusable blocks, and newsletter sign-up.
Jacqui can now promote her services through stylish and high-impact landing pages with clear call-to-actions and lead magnets. She is also able to keep her audience up-to-date with the latest information about her writing and upcoming books.
Jacqui Lofthouse is an author, writing coach, and actor. She runs a successful business as “The Writing Coach” but wanted a personal website to showcase her work as an author and to publish journalistic pieces, book reviews, her acting profile, coaching, and publishing label. We were also asked to create a logo and brand assets for Jacqui's new website.
I was so incredibly impressed with the work that Calliaweb did for me, designing my website. They were extremely professional throughout the journey of design and development. In particular, they listened carefully to the brief and produced an absolutely stunning and unique design, then kept me informed every step of the way, ensuring that each part of the journey was completed on time and to plan. Leeann's design was so beautiful and Jo is a technical wizard! I also love the fact that Calliaweb gave me all the tools I need to keep this beautiful website up to date myself - whilst keeping the design consistent. I'm a client for their ongoing web maintenance service too which is invaluable. I now have exactly the website I dreamed of and couldn't be more delighted! - Jacqui Lofthouse