What We Did
Callia Web made use of extensive customer profiling to better understand the client's potential audience, who are drawn mostly from education and tourism. We worked closely with the Kennet and Avon Canal trustees to design a website that would enhance the visitor experience with easy access to information, in particular, opening times and prices. It was equally critical to ensure that current and future events could be promoted on the website to help drive visitors to the attraction. Crofton Beam Engines also wanted to showcase their extensive heritage information and resources with a high-impact design, in keeping with their overall brand look-and-feel.
The WordPress block editor was used to provide a clean, contemporary, responsive, and SEO optimised website. The navigation was simplified to enable clear labelling and sign-posting to the different sections and information within the website. We designed the website using their brand colours of red and green (the colours of the beam engines themselves) with a vintage look-and-feel we felt was consistent with their heritage. Callia Web thoroughly enjoyed working on a project that we value highly within our local community, enabling Crofton Beam Engines and it's volunteers to continue their hard work promoting their attraction to new and existing visitors.
As a local web design agency, Callia Web were invited to pitch for the redesign and development of a website for Crofton Beam Engines. The Grade 1 listed industrial heritage attraction on the Kennet and Avon canal had secured funding for a new website as part of a grant application to attract new visitors and improve sustainability.
We are feeling very proud of our brilliant new website!
Check it out, and all the great things we have lined up for the 2019 season!
Many thanks to our superb web designers Callia Web and to the Arts Council England funded South West Museum Development Programme for the grant so we could build this excellent new digital showcase for Crofton Beam Engines and the Kennet and Avon Canal Trust.