Once your website is live, you might wonder whether or not anybody is looking at it. The good news is: website analytics can answer that very question! Website analytics allow you to measure and interpret your audience’s behaviour. Whatever your question about what people are doing on your website, how they ended up there, and Is anybody looking at my website? A beginner’s guide to website analytics[Read More]
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What does my small business website need?
Starting a new business? If so, you’ll no doubt encounter one of the biggest challenges every business owner faces: getting the word out. While there are many options for marketing a new business, few businesses wouldn’t benefit from having a website. But what does a small business website need? Here I’ll cover what you should What does my small business website need?[Read More]
How to organise a blog
Whether you’re just starting out, or you’ve had your website for ages, your blog can be a useful tool for business growth. Here, I’ll show you a logical way to organise a blog focused on achieving your business goals. This method works just as well for a brand new blog as it does for one How to organise a blog[Read More]
Making your website images equal sizes: the difference between hard and soft crop
Most people will have multiple images on their website. How you choose to display images will vary depending on what their purpose is and how they look with your website design. A hard crop is useful if you’re looking to make your website images equal sizes, whereas a soft crop is useful if you don’t Making your website images equal sizes: the difference between hard and soft crop[Read More]
Overcoming the fear of launching your new website
A fear of launching your new website (aka: launch fear) is all too common, and something that can be incredibly detrimental to your stress levels – and your business as a whole. Here we’ll discuss why launch fear can cause havoc with your business, and what you can do to beat it so your website can go Overcoming the fear of launching your new website[Read More]
Building a minimum viable website: benefits of starting with the essentials
When you’re building a brand new website, it can be easy to get excited about all the extra features you’ll include. So a minimum viable website (like a minimum viable product) may seem counter-intuitive. Surely it’s better to include everything before launch? But taking a minimalist approach doesn’t mean your website looks unfinished or amateur. Quite the Building a minimum viable website: benefits of starting with the essentials[Read More]
Accessibility basics for my WordPress website: what is it and why is it important?
What is accessibility and why is it important for my WordPress website? Accessibility is about making your website usable for as many people as possible – no matter who they are or what their background is. In particular, an accessible website should cater to users with disabilities, including people with visual, hearing and motor impairments. Accessibility Accessibility basics for my WordPress website: what is it and why is it important?[Read More]
Using headings in WordPress websites: what, why and how?
Using headings (aka titles and sub-titles) in a WordPress page or blog post is simply a matter of highlighting text and choosing a heading type from the dropdown options in the visual editor. But choosing heading content and deciding which heading type to use can be trickier. Headings should be used to make your content Using headings in WordPress websites: what, why and how?[Read More]
Featured images: their many uses in WordPress websites
Featured images have an important role in your website’s design. With the right image you can grab the attention of your target audience, convey a message and sell your products/services. And depending on your theme, images can show in different places on your website and in a variety of sizes. Thankfully, WordPress makes it easy Featured images: their many uses in WordPress websites[Read More]
"I'm really pleased with the new Weston Communications website. Jo and the Callia Web team helped us establish which type of theme we wanted, ensured all of our current data was backed up and transferred safely and showed us, patiently, all we needed to know to set up the new site and adapt it to our needs.
"We'd definitely recommend the Callia Web team to anyone wanting a professional website without all the "oooh, this will cost you extra" or "we can't do that, you'll have to have this" or annoying stuff you usually hear from tech people!" Liz Weston - 